Dr. Freda Brazle
Global Leadership Strategist
“If you don't stay relevant, you will become irrelevant.”
Dr. Freda Brazle is a global leadership strategist and transformation coach with more than 30 years of experience helping leaders navigate change across corporate and nonprofit environments. Her work centers on one core idea: that mindset is a critical driver of performance, culture, and long-term impact.
From Fortune 100 settings to global leadership platforms, Freda partners with executives to move beyond strategy on paper and into meaningful human-centered action. She blends practical strategy, storytelling, and deep cross-cultural insight to help leaders lead with clarity and purpose. She's also the founder and executive director of the ZLA Foundation, supporting leadership development and community growth in both Africa and the United States.
And the author of Healthcare Case Management: Using Big Data to Reduce Cost and Improve Outcomes. Freda, welcome to Project Candor.
She Became the Star Thrower
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